THE DIRECT SELLING INDUSTRY

What is Direct Selling? Direct selling is a growing and exciting industry that provides companies an alternative channel for the distribution and sale of products and/or services directly to customers,away from a traditional retail location. The industry uses a variety of distribution methods; multilevel marketing and network marketing being two of it. The rise of the emerging middle class market, technological innovations and a relaxing of restrictions on capitalism has triggered a major growth in this industry, As more people begin to discover the benefits of a market-based economy, entrepreneurism has flourished.